It is just when human mind liberates itself with the limitations and boundaries, technology moves ahead and raises one more milestone. This is exactly what perhaps Ethan Marcotte did when he introduced the concept of creating web designs which "responds" for the screen dimensions and resolutions it is being viewed on. His ideas on Responsive Web site design were viewed around the blog "A list Apart". Getting freedom from screen sizes and resolutions of various devices has turned into a liberating and possibly creatively fulfilling experience for the web designers.

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Inside the web 0.1 era when static one-page websites were created, things were just about simple, at least with them in today's day and age. Gradually, mobile was introduced also it went through several transformations which continue till today. Along came other devices too, such as Notebook and Kindle. While the marketing geeks have always remained around the pursuit for better ways of reaching the customers and audience, web has remained the most affordable way of contacting them (one of the ways initially and two way today) with best ROI. This has opened new avenues to forge transparent and uninhibited conversations and possesses hence kept marketing teams on its toes to style their communiqué or websites suited to the not only each display size but also the features of the each medium or device.

As the quantity of devices will surely rise, having separate websites for each and every device can put forth a incredible number websites being designed, updated and managed on a regular basis. Naturally that every website may not convey the identical theme or essence, but demands to become created since your target audience could view it on a device he is beloved with. To top it up, the crowd experience of different browsers may differ vastly. Even though the technology evolves further, we would examine independence from the limited screens of handheld devices. The ability to use any surface like a screen is probably coming!

Today, even Google recommends Responsive Web Design as their preferred way for building websites. Moreover, Google Analytics provides a consolidated directory the statistics of one's website from each device, rather than different charts and graphs for several sites.

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Responsive Web Design was a term coined by Ethan Marcotte which rests about the concepts of fluid designs and content and image choreography and media queries.